The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust. It was Britain's first daily newspaper aimed at the newly literate "lower-middle class market resulting from mass education, combining a low retail price with plenty of competitions, prizes and promotional gimmicks", and the first British paper to sell a million copies a day. First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper The Mail on Sunday was launched in 1982. Scottish and Irish editions of the daily paper were launched in 1947 and 2006 respectively. It was at the outset a newspaper for women, the first to provide features especially for them, and as of the second-half of 2013 had a 54.77% female readership.
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